Customer Insight Analyst F/M - Manutan Groupe

Contexte du recrutement

You want to give your best in a company that places performance, continuous improvement and the development of all at the heart of its approach? You want to learn, share and progress constantly, guided by the challenges of your customers? Join our teams to help us to build the BtoB e-commerce of tomorrow by combining digital and human resources!

Manutan, a family-owned group founded in 1966, is one of Europe's leading BtoB e-commerce companies, specialising in the distribution of equipment and supplies to businesses and local authorities. We take care of our 2,200 employees in a challenging environment, who are true ambassadors in 27 subsidiaries in 17 European countries.

Curious, attentive and friendly, we have been named Best Workplaces 2022 by Great Place to Work, which rewards companies where it is good to work. We place sincerity and responsibility at the heart of all our actions to work for the progress of all. You and us, we are undertaking for a better world!

We are looking for our new Customer Insights Analyst ! 

The Customer Insights Analyst is responsible for the design and execution of customer and market research studies and for delivering analysis, thoughtful recommendations through and compelling presentations to better know customers, support business decisions and maximize business value.  

The Customer Insights Analyst utilizes various information sources and listening and research techniques to develop an in-depth knowledge of customers and their context: satisfaction and recommendation levers, needs and expectations, behavior trends, competitors.

Responsibilities and Missions

Central Level

Design and conduct customer and market research projects

• In collaboration with the Customer Insights Manager, devise, design and plan projects
• Executive and analyze quantitative and qualitative customer market research studies using appropriate methodologies and tools
• Understand patterns within a large quantity of data and reference key characteristics using visualization techniques.
• Ensure the accuracy and reliability of market research and analysis
• Keep internal clients proactively informed on the progress of projects
• In charge of the operational relation with external agencies and market research companies, when needed.

Communicate effectively insights

• Turn Voice of customer listening and research findings into actionable insights, recommendations and business solutions and opportunities
• Develop impactful communication and presentation
• Proactively share and present market research reports and data analysis and key learnings across the organization

Voice of Customer platform and tools

• Help to build and implement the new voice of customer platform and tools for the group
• Support deployment of the VoC platform, tools and common methodologies
• Watch for evolutions and innovations in customer listening and insights (methodologies, best practices...) to continuously improve and anticipate changes

Integrate market and competition watch to the studies

• Partner with Competitive intelligence manager in M&A team to share and integrate competitive insights into market researches and set up complementary watch if necessary

Local Level

• Collect local insights and researches (From Customer & Market Listening)
• Lead and help to run central customer and market research projects locally
• Help to implement and run Voice of customer platform

Qualités et compétences requises

You have a Master's degree or equivalent in Marketing, Market Research, competitive intelligence or related fields required and at least 4 years of experience in market research companies, or market/competitive intelligence agencies, consulting in an international context.

Key Competencies