Customer Lifecycle Manager (F/M)

Date de publication : 18/11/2020
Type de contrat : CDI
Département : E-commerce / Digital
Référence : OZLW112

Contexte du recrutement

Within Manutan International, the Customer Lifecycle Marketing Manager owns the strategy and execution of end-to-end lifecycle marketing initiatives, ranging from first click to retention and renewal initiatives, with a focus on instilling loyalty within our customer base. Based on our contact based strategy. In which we want to grow a customer form an on-off purchase to a preferred provider. The Customer Lifecycle Manager is responsible for the definition of the target CLC and the identification of triggers for Group campaigns.

The Customer Lifecycle Manager will share with the Marketing Automation Project Leader the requirements for trigger implementation and A/B testing.

Central Level :

Strategy and monitoring

  • Build the target CLC, identify upsell & cross sell opportunities
  • Define KPIs, set group objectives and monitor local results through dashboards
  • Campaign Planning & Execution
  • Develop Manutan's customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, engagement and retention.
  • Lead the creative, production and execution of all lifecycle campaigns (message and media)
  • Partner with content marketing and design team to drive the development of email communications and marketing assets to nurture client relationships
  • Partner with customer experience to identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results
  • Use analytical data to continuously test, measure and optimize the lifecycle program
  • Governance
  • Build the process for local specific requirements integration

Local Level :

  • Collect and analyse local CLC
  • Share trigger rules with the Customer Relationship Marketing Manager for Group Campaigns
  • Review and challenge local submissions for local configurations 

Qualités et compétences requises

Key competencies:

  • Demonstrable experience in CRM management and strategy planning
  • Experience in cross functional stake holder management
  • Experience in execution of CRM campaigns and evaluation's
  • Hands-on experience with marketing tools like Selligent, Google Analytics or similar tools
  • Familiarity with online marketing metrics and key performance metrics
  • Deep understanding of the digital marketing landscape and a passion for building innovative & ROI-positive marketing programs at scale.
  • Experience using statistics
  • Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.

Soft Skills:

  • Ability to simplify complex situations; strong analytical and problem-solving skills
  • Excellent communication skills and ability to build solid relationships with individuals at all levels, in multiple geographies and business functions.
  • Strong project and process management with proven ability for planning, scheduling & coordinating


English Fluent


Gonesse - et

Only one position is open. This position is published simultaneously in French and English. Please send us your CV and cover letter in English. Otherwise applications will not be considered.