Manutan

Nordic Digital Marketing Acquisition Manager

Publication date: 05/13/2022
Type of contract: Full time
Department: E-commerce/Digital

Context of recruitment

We are growing in the Nordics and therefore we need one more Digital Traffic and Lead Acquisition Manager. We are managing two brands in four countries, Witre and Ikaros Cleantech. You will be responsible for Ikaros Cleantech and customer acquisition via all online channels. Supporting both eCommerce growth via our Webshops and through Lead generating to our Sales organisation. You will be responsible from top funnel to low funnel online media buying. 

Responsibilities and missions

Your main missions will be:

  • Own the digital acquisition strategy and growing customer base via Paid Social, SEO, PPC and Display ads for Ikaros Cleantech
  • Lead the digital traffic and lead generating planning (weekly, quarterly, and yearly) 
  • Lead digital planning sessions with external online marketing agencies to support plan and achieve eCommerce and marketing objectives
  • Work closely with Sales, Customer Service, Digital and Marketing team to ensure digital marketing channels are reflective of needs and develop those needs locally in close co-operation with our Group colleagues for SEO, SEM and Social Media
  • Be a key contributor to the Digital Marketing Strategy working closely with Marketing to ensure Acquisition needs are met
  • Manage the SEM, social media and display agencies to ensure campaigns are on track; hold weekly meetings to ensure improvements and actions are to drive leads and Webshop sales,
  • Improve ROI and reflect latest trends in the eCommerce industry
  • Manage Paid Social campaigns in house, including briefing, uploading campaigns, testing, publishing and ongoing optimisation (we also work with agency supporting us)
  • Day to day management of all aspects of campaign development
  • A/B testing strategy across media channels
  • Identify opportunities to drive performance and build business cases if further investment is needed
  • Ensure all campaigns are tagged for effective reporting
  • Work closely with the Sales and Customer Service team to ensure effective targeting and acquisition (lead and traffic)
  • Weekly reporting on activity, KPIs and budget
  • Budget management
  • Presenting the business with reporting in the required frequency and format  

Qualities and skills needed

  • Proven 3+ years of experience as a SEM Manager or Specialist with proven track record of success in digital acquisition
  • Demonstrating strong analytical skills
  • Experience in managing and optimising media budget effectively, either inhouse or media/performance agency, to meet key objectives to deadline and budget
  • Proficient in the Google marketing tech stack, like Google Ads, Google Tag Manager and Google Analytics
  • Proficient in Social Media Ad platforms like Facebook, Instagram and Linkedin
  • A good understanding of how SEM fits into the wider area of digital marketing
  • A plus if having experience from Retail and eCommerce (B2B or B2C)
  • Strong analytical skills and proficiency in tools like excel
  • Being proficient in, or willing to learn, dashboard tools like Google Data studio
  • Excellent communication skills

Language(s)

Native in minimum one Nordic language (Swedish, Norwegian, Danish or Finnish) and fluent or advanced in English (verbal and written)

Location

Nordic headquarters is located in Sweden, Argongatan 5 in Mölndal. Travel approx. 3 times per year in the Nordics and 1-2 times to our headquarters close to Paris.

To apply, please send your application (CV and covering letter), and ensure job reference is on there if specified: