Manutan

Nordic Social Media Copywriter

Publication date: 05/13/2022
Type of contract: Full time
Department: E-commerce/Digital

Context of recruitment

We are growing in the Nordics and therefore looking for a Social Media Copywriter to interact with our customers through the purchase funnel and promote our experts, services, and products on social media networks, websites and blogs.

Responsibilities and missions

Your main missions will be:

  • Write, edit and publish engaging content for various communication channels such as social networks (social media walls, LinkedIn, Facebook, YouTube, Instagram), websites, newsletters and iPapers 
  • Select appealing images and videos to complement text and work closely with all members of the e-Commerce and marketing team and get inspired by our experts and customer stories
  • Update our social media pages with compelling company news
  • Optimize social media posts (language, tone, message) based on our target audience’s behaviours
  • Track and report on social media insights (traffic, engagement, shares, conversion rates etc)
  • Apply advertising best practise techniques to boost our marketing activities to reach decided KPI’s in close co-operation with our Traffic and Lead Acquisition Managers 
  • Set up processes, training and support in social media for our Suppliers, Sales and Customer Service teams so they become part of our content creation
  • Network with Group Marketing, Group Communication and Sisco’s peers around Europe and Industry professionals  
  • Coordinate with internal teams to create advertising posts (e.g., for supplier and customers events, open roles and product releases)

Qualities and skills needed

  • Proven work experience as a Social Media Copywriter or similar role in a Nordics
  • Hands-on experience using various social media and blog platforms for communication or advertising
  • Knowledge of how SEO, keyword research and analytics tools (e.g. Google Analytics) works to use for producing copy and communication content
  • Together with our Production- and Campaign leader set up content plans for our managed and non-managed customers
  • Benchmark content plans and ideas with the other Sisco’s in Europe, Group Marketing and Group Communication in France 
  • Ability to both develop content from scratch for our four Nordic markets and two brands and ability to translate and localize content for the Nordics and work close with graphic designers  
  • Excellent communication skills
  • Familiarity with online paid advertising and working either with media agency or inhouse Lead and traffic acquisition managers
  • BSc in Marketing, Communications, or relevant field
  • A plus if having experience from Retail and eCommerce (B2B or B2C)
  • A plus having experience from publishing content on Blogs and CMS

Language(s)

Native in minimum one Nordic language (Swedish, Norwegian, Danish or Finnish) and fluent or advanced in English (verbal and written)

Location

Nordic headquarters is located in Sweden, Argongatan 5 in Mölndal. Travel approx. 4 times per year in the Nordics and 1-2 times to our head quarters in Paris, close to Paris.

To apply, please send your application (CV and covering letter), and ensure job reference is on there if specified: