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12 Start-ups Selected as Finalists for the 5th Edition of "Moov’with Manutan"

30 July 2025

The Manutan Group, European leader in B2B e-commerce specializing in the distribution of equipment and supplies for businesses and local authorities, has announced the 12 finalists of its Moov’with Manutan program, an acceleration initiative dedicated to emerging B2B start-ups.

Launched in partnership with Moovjee (Movement for Young and Student Entrepreneurs), the program aims to identify and support innovative start-ups committed to a more responsible form of business.

At the end of the competition, the 3 winning start-ups will receive tailored support to develop their offers, workspace on Manutan’s European campus, and the opportunity to establish strategic partnerships within the Group’s B2B ecosystem.

Moov’with Manutan is open to entrepreneurs aged 18 to 30 who wish to accelerate the growth of their start-up in France or internationally. To be eligible, applicants must hold at least 20% of their company’s capital and offer a B2B product or service with a strong CSR (Corporate Social Responsibility) dimension.

Historically, 10 candidates have been selected to pitch before the final jury. This year, 12 start-ups have been invited to present their projects. A jury of 10 professionals, composed of members of Manutan’s executive committee, Moovjee representatives, as well as one client, one supplier, and one former laureate, will select the 3 winning start-ups in September. These start-ups will join the acceleration program in October 2025.

They will benefit from a 12-month program co-developed with Manutan's in-house experts, including personalized mentorship (via a sponsor duo), privileged access to Manutan’s B2B network, and workspace on the Group’s European campus in Gonesse (Val-d’Oise).

The 12 Finalist Start-ups of the 5th Edition

Île-de-France

LoopS: Offers a collection and transformation service for urban organic waste, turning it into fertilizer and green energy using modular, low-cost local equipment.

ProtectHeat: A compact, connected fire-prevention device that continuously monitors electrical panels, cuts power in the event of overheating, and instantly sends SMS alerts.

Ecklo: Designs reusable, practical pallet packaging that replaces plastic film to secure and protect transported goods.

Aitho: An AI solution that automates public tender responses in the construction sector, from the initial documents to supplier orders, reducing costs and increasing efficiency.

Eledone: An AI tool for B2B distributors that automates quote and order entry into ERPs, freeing up sales administration teams from repetitive tasks.

Twini: Helps industrial companies resell or recycle waste by matching them with the most eco-responsible and cost-effective processors for each waste stream.

Hauts-de-France

Bioteos: Develops algae-based air purifiers for shared workspaces such as open offices, cafeterias, and meeting rooms.

Urban Barbecue: Designs inclusive, easy-to-install, durable and stylish public barbecues, promoting social interaction in outdoor spaces, including BBQ designs tailored for people with reduced mobility.

Centre-Val de Loire

Nebulone: Connects companies with certified, well-equipped professional drone pilots, making drones accessible while ensuring safety and compliance.

Pays de la Loire

Arsène: Offers a French-made, eco-friendly coffee alternative made from lupin, chicory, and chickpeas.

TISSUP: A turnkey solution for reusing advertising waste, collected and transformed in over 40 inclusive workshops throughout France.

Nouvelle-Aquitaine

n-Homade: A B2B platform enabling companies and R&D labs to resell or purchase unused chemical products, through a SaaS model that is data-driven and compliant.

"We have always believed that entrepreneurship can, and must, contribute to a better world. This belief drives our Group and inspired the creation of Moov’with Manutan. It allows us to support start-ups that combine impact, utility and efficiency, and give them the means to accelerate. We deeply believe in virtuous cycles, the strength of collaboration, and the value of bringing together a company and those inventing tomorrow."
— Xavier Guichard, Executive Chairman, Manutan Group