Manutan launches the 5th edition of ‘Moov'with Manutan its support programme for high-impact B2B start-ups

‘Moov’with Manutan is aimed at entrepreneurs aged 18 to 30, members of the Moovjee network, who wish to accelerate the development of their start-up in France or internationally.

To be eligible, applicants must hold at least 20% of the shares in their company, offer a B2B solution (product or service), and meet the needs of Manutan’s customers (C-class products or indirect services), while demonstrating a strong commitment to CSR.

At the end of the selection process, a jury of 10 professionals - made up of members of Manutan’s executive committee, Moovjee representatives, and a former winner – will select three start-ups to join the programme from October 2025.

“True to our mission of ‘Entrepreneurship for a Better World’, we are committed to supporting impact-driven entrepreneurs and co-building a virtuous B2B model with them. This programme fully embodies our commitment to responsible innovation, focused on sustainability, operational performance, and quality of working life, all while respecting environmental challenges,” declares Xavier Laurent, Product Director and sponsor of the programme.

A programme to boost responsible and sustainable B2B innovations

The three winning start-ups will benefit from a 12-month acceleration programme, co-designed with Manutan’s in-house experts. It includes personalised mentoring (monthly coaching by two sponsors), privileged access to Manutan’s B2B business ecosystem, and workspace on the European campus in Gonesse (95). Throughout the year, highlights and events will be organised to encourage expertise sharing and real-world feedback.

The aim of the programme is to connect young businesses to the concrete needs of their markets, provide a space to experiment with their products and solutions, and build long-term, strategic partnerships.

Applications are open from 22 April to 30 June 2025 on the website: https://moovjee.wiin.io/en/applications/moovwith-manutan2025

Selected start-ups will be announced in September 2025, with the programme kicking off in October 2025.

Looking back at the 2024 edition

Last September, Manutan selected four start-ups to join the ‘Moov’with Manutan’ programme, with the goal of helping them structure their offer, accelerate growth, and create new business opportunities:

• Ultimsoft (AI Road): an AI-powered application that automates the management of business travel.
• Rewake: a company specialising in the reuse of scientific equipment and reducing waste in laboratories.
• Osol: a start-up developing decentralised, mobile energy networks to offer greater flexibility across the tertiary real estate value chain.
• Sypher (jury’s special award): an AI lead scoring solution that helps businesses identify high-potential leads to optimise sales efforts.