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Manutan unveils its latest study on the expectations of CSR decision-makers in Europe

27 June 2024

The Manutan Group, in partnership with IFOP, has launched a major study into the expectations of European decision-makers in terms of Corporate Social Responsibility (CSR). As a committed company, we want to explore the issues and needs of organisations, particularly purchasing departments, to help them move towards a more responsible business. Discover the key findings of this survey in an infographic.  


Among the companies surveyed that consider themselves to be mature (68%), CSR has clearly been placed at the heart of their strategy. They are taking action both in terms of human resources, by raising employee awareness (47%), and in terms of their processes and activities, by incorporating dedicated criteria into their purchasing policy (41%).  

When it comes to responsible product purchasing, companies attach particular importance to circularity. This includes the recyclability of products and materials, the presence of a reparability index and the availability of spare parts. There is also a major focus on optimising packaging.   

In services, the trend towards circularity is continuing. We are seeing increased expectations in terms of repair and maintenance, as well as collection and re-use. Once again, the supply chain is not standing still. 

Finally, purchasing departments expect greater transparency from their suppliers. They want suppliers to communicate more about their responsible offer and their environmental commitments, while developing an advisory approach.  

This survey highlights the growing expectations that companies have of their partners in terms of strengthening their CSR strategy. More than ever, Manutan is committed to supporting them on this path, so that together we can work towards a better world.  

Survey conducted online in France, the Netherlands, Italy, the United Kingdom and Sweden, from December 2023 to February 2024, on a sample of 877 customers and prospects for the quantitative phase and 25 respondents for the qualitative phase.