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How do we meet the data challenge in the BtoB E-commerce sector ?

19 July 2022

According to a study carried out by Statista, “The volume of digital data created or replicated on a global scale has multiplied by more than thirty in the past decade, increasing from 2 zettabytes in 2010 to 64 zettabytes in 2020 (…) and should exceed 180 zettabytes by 2025, an average annual growth of nearly 40% in five years.”

The buzz around data is part of a very real momentum. Its exploitation and use in companies offer a competitive advantage with the aim of responding to new consumer trends and constantly improving the customer experience. This exponential growth results in a significant need for qualified experts and is creating an essential future sector for employment because it generates new jobs

More specifically, involving all the employees in this dynamic, upskilling them, and reforming processes while attracting talent is a challenge in the B2B e-commerce sector. 

Manutan, the European leader in B2B e-commerce, is making a large shift by investing in data to continue its growth and the development of its activities. The Group, one of the pioneers in its sector to start this large-scale venture, believes that using data is now an essential pillar of its business strategy. Manutan, which aims to instil data culture in all its teams, offers tailored support and training so that all the employees, at all levels, can leverage data. Furthermore, to achieve its ambitions, the Group plans to recruit around fifteen people qualified in data management in the short to medium term

Guillaume Duval, Manutan Chief Data Officer, is therefore analysing the priority areas and challenges of good data management for companies in the B2B e-commerce sector:   


  1. How can a company succeed in managing the data boom and extracting value
  2. Why is it essential for the B2B e-commerce sector to invest in data? What challenges does a medium-sized company in the sector face? 
  3. How do we incorporate a data culture at all levels of the company?
  4. What are the main skills sought to support this growth?
  5. How do we attract talented employees specialised in data management and foster their loyalty?